Circular economy specialist Reconomy has entered into a strategic collaboration with Danish producer responsibility organisation, VANA. The new partnership gives VANA members access to a package of services offered by Valpak, a Reconomy company, which are designed to keep businesses compliant with regulations at home and abroad.
VANA, founded and owned by Danish trade and business organisations, has a membership consisting of around 70% of the companies that come under the producer responsibility on for packaging across all industries,
In Denmark, new Extended Producer Responsibility (EPR) regulations came into force on 1 April 2024, requiring relevant producers to report planned packaging consumption. To help businesses cope with the new regulations, not just in Denmark but also globally as EPR requirements change and emerge across the world, Valpak will:
- Collect supplier data from its Data Hub;
- Store and manage data within its internal product and packaging database to ease the burden of data management;
- Calculate EPR submissions on members’ behalf;
- Prepare data in the correct format for submission in line with country-specific EPR;
- Provide detailed insight into each business's packaging, helping to analyse packaging to reduce weights and improve design.
“This partnership with Valpak will be critical in helping the VANA community comply with new reforms to the Danish Packaging Waste Regulations. As EPR schemes become increasingly prevalent globally, multinational members will also benefit from Valpak’s data management services in other countries,” said Marianne Roed Jakobsen, CEO at VANA.
As producer responsibility legislation accelerates across the globe, this relationship ‘sets an international, joined-up model for enabling businesses to meet their obligations’, according to Ruth Beckley, director of Customer Service and Compliance at Valpak.
"It is a collaboration that defines Valpak and Reconomy’s purpose – we combine technology, skills and people to enable businesses to manage their resources better, reduce waste, optimise supply chains and contribute towards the circular economy,” she concluded.